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Analysis of Chinese enterprises to import the problems CI Abstract: This paper through the world's first brand that the top international companies have entered the competition to brand competition period, on the brand of charm. Looking at the success of international brand experience, we find that the most enduring vitality of enterprises still lies deep in our culture. "Titan", and other enterprises to import CI examples of the success of the CI in brand building in the important role played by. CI through the history and development in China to identify the history of enterprises in import CI by the problems, according to the CI system, unique, three characteristics of strategic, CI analysis of the prospects for the development in China. To develop a paste of China's national conditions, suitable for Chinese enterprises CI imminent.